
Pfizer & Co., Inc.
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Founded Date December 9, 1937
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Sectors Human Resources
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Company Description
New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a new ‘discrete’ kind of the drug that will replace the iconic – and immediately recognisable – little blue tablet.
The unique diamond-shaped tablets could soon be changed by a pink, rectangular ‘wafer’ that dissolves on the tongue, implying it does not require to be taken with water.
About half of males over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first came to the market in the 1990s after being created by the American pharmaceutical company Pfizer.
It was very first established in the 1980s as a heart disease medication, however trial participants saw it had an uncommon negative effects – regular erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has looked for a hallmark in the UK for the brand-new type of the drug, Viagra ODF.
Viatris has currently launched the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which may be more effective for numerous customers.
The distinct tablets – which can cause shame for some patients – has actually been transformed and a brand-new dissolvable type may be readily available to Brits in the next five years. Stock image
‘Tablets are not always tolerable to clients and also sometimes the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health expert, told The Telegraph.
She added: ‘Some guys might still be discovering the principle of having Viagr humiliating, however I would hope that men’s health and conversations about sexual health have carried on considering that Viagra was first formulated.’
Ms Govind believes this brand-new style is a ‘positive advance’.
The new dissolvable medication is believed to likely come to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, told the newspaper that the trademark application is a ‘great indicator’ it will be available within the next 5 years.
She explained trade mark registrations can be cancelled if they are not utilized for a constant duration of 5 years or more after registration. As an outcome, it seems Viatris means to launch the product within the next few years.
However, granting a hallmark would not ensure the ODF might be sold and it would need to be authorized by the Medicines & Healthcare products Regulatory Agency initially.
It’s expected to cost the same as the tablet variation and to be available in the very same doses.
A total of 4.57 million prescriptions for sildenafil, more commonly known by the trademark name Viagra, and other kinds of impotency drugs offered under the brand name names Cialis and Levitra, were dished out by the health service in 2023
This comes after dodgy Viagra was found to be Britain’s biggest counterfeit drug after more than ₤ 6.2 countless phony blue tablet were seized by UK regulators in 2023.
More supplies of the erectile dysfunction drug were found than knock-off versions of painkillers like .
Health authorities stated online retailers flouting policies lagged the fake materials with the majority of being imported from countries like India without an appropriate licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million dosages of sildenafil, the generic name for the medication best called Viagra, were taken last year.
Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were likewise seized.
While all medications carry potential negative effects drugs from undependable sources may either not work or bring extra active ingredients or pollutants like heavy metals or other drugs that might be dangerous.